First experience of harmonized TV ratings in Latin America

The harmonization criteria regarding TV measurement across countries is now a reality in Latin America with a pan-regional TV rating database in its first stage with Argentina, Brazil, Chile and Mexico audiences.

First Experiences Of Harmonized TV Ratings In Latin America

The results of a common effort

Luisa Fernanda Hinojosa Streber Boris Pauzner and Carlos Alberto Huaira Contreras IBOPE Media Information


The harmonization criteria regarding TV measurement across countries has motivated a high interest level among multinational clients, given the fact that they are now able to compare advertising investment efficiency between countries in th

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