First Choice - Get Me Out Of Here! How sponsorship cuts through the jungle and on to the high street
Phil Georgiadis, Marie Robinson and Shabaz Sharitt
This is an excellent example of how to use TV sponsorship well. Back in 2003, First Choice was a relatively new brand.
| Agency: Walker Media | Authors: Phil Georgiadis, Marie Robinson and Shabaz Sharitt |
First Choice – Get Me Out Of Here! How Sponsorship Cuts Through the Jungle and Onto the High Street
INTRODUCTION
This paper is designed to show how broadcast sponsorship...
