First Abu Dhabi Bank: The Greatest Speech Yet to be Told
Adrian Mutescu, Anna Sadykova
Banking brand First Abu Dhabi Bank grew share of voice and engagement during Ramadan in the United Arab Emirates with a digital and out-of-home campaign that featured a hologram of the nation's founding father.
Campaign details
Brand: First Abu Dhabi BankBrand owner: Abu Dhabi Investment CouncilEntrant company: Havas Middle East - United Arab EmiratesIdea creation: Havas Media DubaiMarket: Middle East & North AfricaSector: Financial servicesMedia channels:Social...
