Campaign details
Category: Disrupting the CategoryAward: SilverBrand: FinishAgency: Havas TurkeyMedia Channels / Touchpoints: TV, Digital Media, Print, Outdoor & OOH
Where were we?
Finish drew attention to the water problem in Turkey with the Water for Tomorrow campaign, which it started in 2019. We invited people not to pre-rinse the dishes and thus save 57 liters of water in every cycle.
The campaign was successful and we attracted a high level of unique visitors to yarininsuyu.com (campaign web site).
However, both the increased water consumption due to the pandemic...