Campaign details
Brand: FinishBrand owner: Reckitt BenckiserLead agency: Havas TurkeyContributing agency: Cora communications, Circus, Contentine, 3 dotsCountry: TurkeyIndustries: Cleaners & detergentsMedia channels: Newspapers, Online display, Product placement, Public relations, Social media, TelevisionBudget: Up to 500k
Executive summary
As an activist brand, Finish, the dishwasher detergent brand, has been focusing on creating a social consciousness about Turkey's risk of becoming a water poor country.
The value of the Dollar and Euro is in everybody's radar. Nevertheless, everybody ignores the value of the most vital and valuable...