Finish: Water For Tomorrow

Dishwasher detergent brand Finish ran a purpose-driven, localised campaign in Turkey to increase penetration and market share, grow in the premium product segment and boost brand health.

Campaign details

Brand: FinishBrand owner: ReckittEntrant company: Havas TurkeyIdea creation: Havas TurkeyMarket: Gobal/TurkeySector: Cleaners & detergentsMedia channels: Content marketing, Online display, Outdoor, Out-of-home, Television & Connected TVBudget: 1 - 3 million

Campaign video

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