Finish: Tomorrow's detergent (ultimate journey)

Finish, a range of dishwasher detergent and cleaning products owned by Reckitt, increased revenue growth and market share by developing products for tough stains and dishware that people would hand-wash or pre-rinse.

Where Were We?

We have been inviting the community not to pre-rinse the dishes for three years. But as a country, we wasted water like there was an infinite supply.

Dishwashing habits were one cause that led to a lot of water waste. For example, by washing the dishes by hand, we wasted 103 liters of water and 57 liters by pre-rinsing.

Why Were We There?

Although 93 out of every 100 households in our country had a dishwasher, hand washing and pre-rinsing were quite common in two-thirds of the society.

Some dishes were washed only by hand for various...

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