Finish: The world's water

Reckitt, a British multinational consumer goods company, increased market share and penetration for its Finish line of dishwasher tablets globally by urging customers to avoid pre-rinsing their dishes to save water.

Where Were We?

Dishwasher detergents have been competing to remove the toughest stains for decades worldwide. But today, the world has a much bigger problem than tough stains: We are running out of water.

The world's water resources are depleting. According to UN predictions, by 2050, drought will have affected three-quarters of the globe.

Why Were We There?

The fact that most of the planet is covered with water led people to believe that water is an infinite resource. However, only 0.006 percent of the water on earth is potable.

Aside from the scarcity of potable water, the increasing population,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands