Finish: The world's water

Reckitt, a British multinational consumer goods company, increased market share and penetration for its Finish line of dishwasher tablets globally by urging customers to avoid pre-rinsing their dishes to save water.

Where Were We?

Dishwasher detergents have been competing to remove the toughest stains for decades worldwide. But today, the world has a much bigger problem than tough stains: We are running out of water.

The world's water resources are depleting. According...

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