Campaign details
Brand: FinishBrand owner: Reckitt BenckiserLead agency: Havas Middle East DubaiContributing agency: UM MENAMarket: United Arab Emirates,Saudi ArabiaSector: Cleaners & detergentsMedia channels: Content marketing, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Television, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Efforts to impact business and world positively are never singular, as this case proves.
When Finish, a dishwashing detergent brand, wanted to launch and localise its global strategy to protect fresh water and drive penetration of dishwashers in the Gulf...