Finish: Skip the rinse

Finish, a dishwasher detergent brand, encouraged people in the USA to stop pre-rinsing their dishes before the dishwasher in an effort to conserve water.

Campaign Summary

Pre-rinsing dishes before the dishwasher is a habit most of us have had all our lives -- 75% of us do it. But the fact is, it's completely unnecessary with modern dishwasher detergents - and it wastes a shocking 20 gallons of water per...

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