Finish: Skip the rinse

Finish, a dishwasher detergent brand, encouraged people in the USA to stop pre-rinsing their dishes before the dishwasher in an effort to conserve water.

Campaign Summary

Pre-rinsing dishes before the dishwasher is a habit most of us have had all our lives -- 75% of us do it. But the fact is, it's completely unnecessary with modern dishwasher detergents - and it wastes a shocking 20 gallons of water per load.

With America facing a water crisis, Finish knew it needed to bring urgency to this issue. And encourage people to start using the right detergent to do the cleaning job. So together with its partners, National Geographic and The Nature Conservancy, Finish started a movement that asked America to Skip the Rinse -...

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