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Finish: Skip the rinse

Finish, the dishwasher detergent brand, wanted to prove that its dishwashing product was effective without pre-rinsing in the US.
  • 1 - Influential Idea
  • 2 - Behaviour Breakthrough
  • 3 - Sales Spike
  • 4 - Brand Builder
  • 5 - Commercial Triumph
  • Cleaners & detergents
  • United States

Campaign video: Finish – Skip the rinse

Read the full campaign case study

Credits

Agency:Havas Worldwide New York...

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