Finish: Skip the rinse Finish, the dishwasher detergent brand, wanted to prove that its dishwashing product was effective without pre-rinsing in the US. Cleaners & detergents United States Rankings 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph Campaign video: Finish – Skip the rinseRead the full campaign case studyCreditsAgency:Havas Worldwide New York...