Finding Your Level in Integrated Communications

John Griffiths outlines the three phases of campaign development - strategic, development and implementation, suggests how integrated communication can be introduced at any of these stages and details the advantages and drawbacks to agencies.

Integrated Communications

Finding Your Level in Integrated Communications

John Griffiths Planningaboveandbeyond

The term integrated communications has lost much of its meaning, as it has become bandied about just as it became partly discredited when...