Find the golden consumer to beat the downturn and grow in future
Dak Liyanearachchi
While few industries have escaped the effects of the recession, the retail industry has been one of the hardest-hit. Even long-established high-street names, such as Woolworth, have fallen by the wayside, with Mosaic fashions quickly following suit.
Recent reports suggest the UK's financial hardship is set to continue, and that consumer attitudes to spending are showing signs of longer-term change. For the retail community, these changes present real challenges. Many are asking how they can adjust marketing activity accordingly and whether there are lessons to be...