Financial services and money marketing in a cost-of-living crisis

Chris Charman

The cost-of-living crunch represents an opportunity for financial services brands to stay relevant and maintain consumer trust with innovative products and outstanding service.

The cost-of-living crisis is caused by a perfect storm of rising prices, interest rate rises and tax increases. It presents a number of challenges and opportunities for financial service brands. But perhaps the most pressing is how to guard against repeating the market failure that caused so much hardship for so many following the financial crisis of 2008.

The answer lies in balancing doing right by people – helping customers navigate financial hardship in the short-term – with doing right by the bottom line. And to achieve this, a financial service brand needs to have a cost-of-living-crisis strategy underpinned by...

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