Financial Conduct Authority (FCA): PPI deadline – Billions to millions

In the UK, the Financial Conduct Authority (FCA) imposed a deadline for PPI complaints and launched a campaign using Arnold Schwarzenegger to draw attention to the deadline.

Campaign details

Brand: Financial Conduct Authority (FCA)Brand owner: Financial Conduct Authority (FCA)Entrant company: Manning Gottlieb OMD, LondonIdea creation: Manning Gottlieb OMD, London / M&C Saatchi, LondonMarket: United KingdomSector: Financial services (general)Media channels: Online display, Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: 10 - 20 million

Creative assets

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