Financial Conduct Authority (FCA): PPI deadline – Billions to millions In the UK, the Financial Conduct Authority (FCA) imposed a deadline for PPI complaints and launched a campaign using Arnold Schwarzenegger to draw attention to the deadline. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 5 - Commercial Triumph Financial services (general) United Kingdom Campaign detailsBrand: Financial Conduct Authority (FCA)Brand owner: Financial Conduct Authority (FCA)Entrant company: Manning Gottlieb OMD, LondonIdea creation: Manning Gottlieb OMD, London / M&C Saatchi, LondonMarket: United KingdomSector:Financial services...
