Financial cards and payments in Western Europe

An overview of cash, cards and consumer finance in Western Europe from Euromonitor.
  • Debit cards remain the most popular type of financial card in Western Europe, although both credit and charge cards recorded stronger performances in 2023.
  • In the UK, the region’s biggest m-commerce market, Apple has continued with its strategy to increase the acceptance of Apple Pay, its digital wallet product, by partnering with more merchants in the online space, and by adding new features.
  • The European Payments Initiative (EPI) is a European Central Bank-backed payment integration initiative, aiming to create a pan-European payment system and interbank network.
  • EPI is slated to offer consistent solutions across all major retail scenarios, including P2P,...

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