Campaign details
Brand: FiatBrand owner: Fiat Chrysler AutomobilesEntrant company: People Initiative - TurkeyIdea creation: People Initiative IstanbulMarket: TurkeySector: AutomotiveMedia channels: Online display Budget: Up to 500k
Executive summary
The Fiat Egea Cross, the new SUV from Fiat Egea, pre-launch campaign was launched only on OOH screens and digital with real-time stock information directly from the website, demonstrating the limited number of available pre-launch stock units, with a real time countdown execution to increase hype and awareness while selling a limited amount of pre-launch units through online...