Fiat Egea Cross Prelaunch

Alp Negri, Ahmet Cem Karyagdi, Buket Arca Han

Automotive brand Fiat introduced its Egea Cross SUV to Turkey via a digital and OOH pre-launch campaign that built awareness and drove sales ahead of launch.

Campaign details

Brand: FiatBrand owner: Fiat Chrysler AutomobilesEntrant company: People Initiative - TurkeyIdea creation: People Initiative IstanbulMarket: TurkeySector: AutomotiveMedia channels: Online display Budget: Up to 500k

Executive summary

The Fiat...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today