Fiat Egea Cross Prelaunch

Automotive brand Fiat introduced its Egea Cross SUV to Turkey via a digital and OOH pre-launch campaign that built awareness and drove sales ahead of launch.

Campaign details

Brand: FiatBrand owner: Fiat Chrysler AutomobilesEntrant company: People Initiative - TurkeyIdea creation: People Initiative IstanbulMarket: TurkeySector: AutomotiveMedia channels: Online display Budget: Up to 500k

Executive summary

The Fiat...

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