Fiat Auto UK – Fiat Seicento

Campaign in 1998-9 by DMB&B for launch of the Fiat Seicento. Concerns about cannibalisation, confusion with other models.
Agency: DMB&BAuthor: Olly Taylor

Fiat Seicento 

' Many a small thing has been made large by the right kind of advertising'. (Mark Twain)

POTTED SUMMARY

What do you do if you are Fiat UK, selling a marque with a reputation for making small cars, with...