Campaign details
Brand: FerreroBrand owner: Ferrero InternationalEntrant company: Ogilvy, MilanMarket: ItalySector: Sauces, seasonings, condimentsMedia channels: Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Nutella Gemella: much more than just a promo, a real Brand Experience based on Gamification. A total of 3.2 million twin jars distributed throughout Italy and the challenge of finding the twin of your own jar.
The jar then becomes the enabler of people interaction: through the jar people...