Ferrero: Applaydu India launch

Kinder Joy, a chocolate brand, launched the Applaydu app in India to bring its toys to life virtually.

Campaign details

Brand: Ferrero Brand owner: Ferrero International Entrant company: Mindshare, Mumbai Idea creation: JWT|WMC|Grey India, Mumbai Market: India Sector: Confectionery Media channels: Mobile & apps, Online display, Online video, Print - general, unspecified, Social media, Television, Video on demand, Word of mouth, influencers 1 - 3 million

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