Feeding research into creative messaging: trends from the 2009 ARF Ogilvy Awards

Alex Benady

Trends from the gold and silver-winning 2009 ARF Ogilvy Awards are analysed in this paper. Most of the papers address one of two basic marketing problems and these are the focus of this paper: how to launch new products (Barack Obamas’s campaign for the U.S.

Feeding research into creative messaging: trends from the 2009 ARF Ogilvy Awards

Alex Benady

This paper discusses the winners of the 2009 ARF Ogilvy Awards. To view these papers in full, click here.

____________________________________________________________________________________...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today