FedEx's BBDO partnership adjusts to digital challenges

Geoffrey Precourt

The relationship between U.S. courier FedEx and its longstanding agency BBDO is the focus of this article from WARC's U.S.

FedEx's BBDO Partnership Adjusts to Digital Challenges

Geoffrey PrecourtWARC Online

Despite continuing strong consumer recognition and brand awareness, the last two years have not been kind to Federal Express. Economic chaos touched the preeminent overnight...

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