FedEx Corp.: Be Absolutely Sure campaign

Founded in the 1970s, Federal Express (FedEx) quickly carved out a niche in the express package business, helped in large part by its aggressive advertising.

FedEx Corp.: Be Absolutely Sure campaign

Judson Knight

OVERVIEW

Founded in the 1970s, Federal Express (FedEx) quickly carved out a niche in the express package business, helped in large part by its aggressive advertising. In the early years FedEx relied...