Federal Express Corporation: Fast Talker campaign (1981-1983)

Susan Risland

From 1981 to 1983, advertisements starring a man who could speak more than 500 words in less than a minute helped Federal Express Corporation illustrate the quickness of its package delivery service.

Federal Express Corporation: Fast Talker campaign

Susan Risland

Overview

From 1981 to 1983, advertisements starring a man who could speak more than 500 words in less than a minute helped Federal Express Corporation illustrate the quickness of its package delivery service. In the "Fast Talker" campaign, actor John Moschitta played an intense executive named Mr. Spleen, who spoke at a nonstop, frenetic pace as he conducted business. In the campaign's first spot, "Fast-Paced World," he told his secretary that he needed to be in New York on Wednesday, Los Angeles on Thursday, and New York on Friday. In a few...

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