FCB Health Network: The trial for #clinicalequality

FCB Health Network, a network of advertising agencies, launched a campaign, #ClinicalEquality, with the aim to achieve racial equality in clinical trials.

Campaign details

Brand: FCB Health NetworkAgency: FCB HealthCountry: United States

Why is this work relevant for Creative Strategy?

While the initiative for the campaign was huge, the budget was small. With precisely $4,000 we had to be smart and strategic...