Fazer Confectionery: Remix is the new black

Remix, a brand of mixed candy owned by Fazer Confectionary, increased ad awareness, preference and sales in Finland by showing users how to turn packaging into clothing and accessories.

Summary

If you were the first mixed candy bag in the market and only 90s kids have that special bond with you, but it's a bit complicated with the Gen Z, what would you do? You'd tick all the Gen Z boxes to tickle their fancy: from gender fluidity to second hand fashion, and from reducing waste to young designers. And that is exactly what we did. To great results. (But of course we walked the walk first.)

Background

Remix was the first big mixed candy bag in the market, and all the 90s kids remember its launch. Thus they...

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