Faultless Starch/Bon Ami Company: Hasn't Scratched Yet campaign

Susan Risland

The promise that Bon Ami polishing cleanser would not scratch glass and other hard surfaces helped the brand become the leader of its industry and then make a comeback years later after it had almost disappeared from the market.

Faultless Starch/Bon Ami Company: Hasn't Scratched Yet campaign

Susan Risland

Overview

The promise that Bon Ami polishing cleanser would not scratch glass and other hard surfaces helped the brand become the leader of its industry and then make a comeback years later after it had almost disappeared from the market. The "Hasn't Scratched Yet" campaign was launched in print media in the 1880s and was still running more than a hundred years later. Some of the most aesthetically beautiful advertisements in the series were designed by A.W. Erickson, who went on to cofound the McCann Erickson ad agency. One early...

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