Faultless Starch/Bon Ami Company: Hasn't Scratched Yet campaign

The promise that Bon Ami polishing cleanser would not scratch glass and other hard surfaces helped the brand become the leader of its industry and then make a comeback years later after it had almost disappeared from the market.

Faultless Starch/Bon Ami Company: Hasn't Scratched Yet campaign

Susan Risland

Overview

The promise that Bon Ami polishing cleanser would not scratch glass and other hard surfaces helped the brand become the leader of its industry and then make a comeback...