"Father and Son Dressing Up" Photographs - Conflict and Understanding of Chinese-style Father-son Relationship

As the official account and APP of "Parents' Pension Service for Young People", Parents Love™ pays attention to the intergenerational pension issues of young people and their parents, and hopes to create a one-stop, intergenerational children's care for young people. Pension internet platform.

Case details

Brand: Mom and Dad love itBrand owner: Mom and Dad love itMain agency: PAST|NEXT® go to spreadMain agency holding group: Shixiang GroupMarket launch: Mainland ChinaIndustry: Internet-Platform Services-Elderly Care ServicesMedia Channels: Mobile & Apps, Social Media, Content MarketingBudget: within 100,000

Case Summary

From Father's Day to Double Ninth Festival in 2020, Mom and Dad™ has planned a video recording activity of real "father and son dress up".It is very simple for father and son to participate in this activity. Flying...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands