Faster and cheaper: do we really need proper research any more?

This paper describes the results of two studies conducted by ICM Research and MSTS into methodological issues related to online access panels.

Faster and cheaper: do we really need proper research any more?

Matt BurnICM Research, United Kingdom

Jerry ThomasMSTS (Mobile Sensory Testing Services) Ltd, United Kingdom

PREFACE

Do we really need proper research anymore? In short, the answer is yes, of...

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