Fasten Your Seat Belts, We Are Going On A Digital Ride
Impact on market research and planning in a global company
Randall G. Emond Senior Vice President, Worldwide Director – Consumer and Market Intelligence, Philips Consumer Electronics, The Netherlands
INTRODUCTION
In a company whose future success and shareholder value is truly relying on 'networking' in many forms, Philips is boldly heading for change and is taking the lead in defining new environments for consumers.
The consumer marketing and research community within Philips is transforming itself dramatically in several ways. As director, I am faced with a situation that feels...