Fast times at media high
Bruce HornerGlobal Branding & Advertising Nortel
The dynamics of media consumption are changing faster than a Hillary Duff hairdo. The self-important old advertising message broadcast from on high has been sidelined in favor of far more personal, specialized, and targeted forms of message delivery. As marketers, frankly, we are struggling to keep up.
Part of the issue is that it is simply easier than ever for consumers to skip ads. In fact, many take pride in their ability to avoid ad messages. Satellite radio is popular for a number of reasons beyond access to...