Fast times at media high

Bruce Horner

The ease with which consumers can now avoid television advertising is driving a proliferation of new media channels as well as shorter commercials (discussed).

Fast times at media high

Bruce HornerGlobal Branding & Advertising Nortel

The dynamics of media consumption are changing faster than a Hillary Duff hairdo. The self-important old advertising message broadcast from on high has been sidelined in favor...

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