Fast editing speed and commercial performance

Charles Young, founder and CEO of Ameritest, revisits the issue of whether fast-paced editing of shots in a TV commercial enhances its effectiveness.

Fast editing speed and commercial performance

Charles Young

In an earlier article about the relationship between film editing speed and advertising performance, MacLachlan and Logan (1) analysed the relationship between commercial shot length and day-after-recall...

Not a subscriber?

Schedule your live demo with our team today