Fast & Furious 9: LVP gaming

Fast & Furious 9, a film franchise, launched an international campaign to attract a younger audience to watch the film in the cinema.

Campaign details

Brand: Fast & Furious 9Lead Agency: MSIXRegion: EMEA

Strategy

Objective

The pandemic had a huge impact on the film industry with the lockdown and the capacity restrictions. .

Releasing Fast 9 in a Landscape in which going to the cinema was not in the top of mind (TOM) of our audience was meaning a big challenge that we had to overcome by attracting the youngest segment. Not only because of the movie's target, but also because they were less scare about going to the cinema than the oldest ones. Being the TOM of...

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