Fast & Furious 9: LVP gaming

Fast & Furious 9, a film franchise, launched an international campaign to attract a younger audience to watch the film in the cinema.

Campaign details

Brand: Fast & Furious 9Lead Agency: MSIXRegion: EMEA

Strategy

Objective

The pandemic had a huge impact on the film industry with the lockdown and the capacity restrictions. .

Releasing Fast 9 in a Landscape in which going to the cinema...