Christmas is a massive part of the year for Farmers, the New Zealand retail chain, but research revealed that its traditional festive advertising wasn't connecting with consumers in the way the company wanted, and the brand was losing relevance during this key period.
Farmers – Your Christmas Store
Category: Retail/EtailAgency: .99Advertiser: FarmersCampaign: Your Christmas Store
Christmas is a massive part of the year for Farmers accounting for two thirds of the annual profits in 2006. The traditional Farmers...