Marketing spend by the online retail platform for luxury fashion Farfetch has reached a new high of $74.1m in the third quarter of 2021, according to the latest company reports.
This is an increase of 12.4% from the previous quarter and of 60.4% from the previous year, with a total of $27.9m added over the past 12 months. This also means marketing spend has more than doubled in the past two years.
The company adds that part of this increase was in response to the impact of Apple's recent iOS privacy measures, which have increased...