Family of Five - Loyal

Team New Zealand were to defend the America’s Cup without the high profile heroes of the previous successful team.

Loyal

Agency: Saatchi & Saatchi Advertiser: Family of Five Awards: Integrated

Marketing Challenge

Since 1987, and the first New Zealand challenge by Sir Michael Fay, the America 's Cup has become a matter of national pride and for some an obsession.

The America...