Familiprix
André Rhéaume, Jean-François Bernier, Marc Fabien, Mélanie Courtois and Josée Moreau
In 2002, a war was brewing in Quebec’s pharmacy industry. Loblaws, Wal-Mart, and Zellers were beginning to penetrate the market, and all the industry players were preparing a counter-attack.
| Agency: Alfred | Authors: André Rhéaume, Jean-François Bernier, Marc Fabien, Mélanie Courtois and Josée Moreau |
Familiprix
Advertiser: Familiprix Awards: Sustained Success - Gold
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months):October 2002–March...
