Fairy Non-Bio – Focus for growth

Rebecca Barry, Mike Treharne and Gurdeep Puri

Fairy Non-Bio was a well-known brand, holding a safe number two position in its category, but also registering largely static rates of growth.

Laundry products
United Kingdom
Strategy

Agency: Leo Burnett

Authors: Rebecca Barry, Mike Treharne and Gurdeep Puri

Fairy Non Bio – Focus for growth

Nothing changes your life like having a baby. Your home, your car, your holidays, your bank balance, they all change. Your life is completely different...

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