Factoring 'intuition' into the analysis of market research evidence
David Smith
In the past market research has been painted as being ‘detached’ from the decision-making process, while the ‘intuitive’ contributions from management have been billed as more engaged with what business problem solving is all about.
Factoring 'Intuition' Into The Analysis Of Market
Research Evidence
The Power of Intuition
The notion of 'intuition'
- knowing without knowing why - has been around for centuries. Spinoza once
identified intuitive...
