Factoring 'Intuition' Into The Analysis Of Market Research Evidence
The Power of Intuition
The notion of 'intuition' - knowing without knowing why - has been around for centuries. Spinoza once identified intuitive thought as the 'royal road to truth'. Everyone will have been captivated by stories about the likes of Richard Branson, Anita Roddick and Simon Woodroffe and many other entrepreneurs, each extolling the power of ...