Factoring 'intuition' into the analysis of market research evidence

In the past market research has been painted as being ‘detached’ from the decision-making process, while the ‘intuitive’ contributions from management have been billed as more engaged with what business problem solving is all about.

Factoring 'Intuition' Into The Analysis Of Market Research Evidence

David Smith Citigate DVL Smith

The Power of Intuition

The notion of 'intuition' - knowing without knowing why - has been around for centuries. Spinoza once identified intuitive...