How agencies can take action to aid clients in avoiding the most severe effects from COVID-19

苏思敏（Cimi Su）

In 2022, the epidemic in China will cause more damage to the market than in 2020, and it also allows us to see some immediate changes in the marketing needs of brands. Good business, strategic preposition, empathy, breaking the media communication paradigm, and differentiated brand value have become the test points for the resilience of the relationship between agents and brand owners, and also the points for agents to enhance trust and contribute to the brand. At the key inflection point, the marketing industry is driven in the direction of "long-term valueism".

Compared with 2020, another wave of the epidemic that broke out in China in early 2022 will have a wider impact and a greater degree of damage, but it has also given the major companies and advertising industries that have always been led by "business...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands