How agencies can take action to aid clients in avoiding the most severe effects from COVID-19

苏思敏（Cimi Su）

In 2022, the epidemic in China will cause more damage to the market than in 2020, and it also allows us to see some immediate changes in the marketing needs of brands. Good business, strategic preposition, empathy, breaking the media communication paradigm, and differentiated brand value have become the test points for the resilience of the relationship between agents and brand owners, and also the points for agents to enhance trust and contribute to the brand. At the key inflection point, the marketing industry is driven in the direction of "long-term valueism".

Compared with 2020, another wave of the epidemic that broke out in China in early 2022 will have a wider impact and a greater degree of damage, but it has also given the major companies and advertising industries that have always been led by "business thinking" a time to calm down. Opportunity for "value thinking".

For this reason, I have also observed five marketing characteristics during the epidemic period recently, and I believe this will also become a key inflection point for the entire marketing industry to move towards "long-term valueism".

1. Business is good and the foundation is...

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