Facebook: Pooja Didi

Roshni Shroff, Shashank Lanjekar

Facebook, the social media platform, wanted to give courage and hope to the world during the COVID-19 pandemic in India.

Campaign details

Brand: FacebookBrand owner: MetaEntrant company: Taproot Dentsu - IndiaIdea creation: Taproot Dentsu MumbaiMarket: AsiaSector: Media & publishingMedia channels: Online video Budget: 1 - 3 million

Executive summary

With businesses heavily impacted by COVID-19 and the ensuing lockdown, people had accepted that ‘letting go of employees’ was the unfortunate but unavoidable way. This acceptance was fuelling unemployment.

We wanted to show the world, there IS another way! And if you just had the courage for it, people on Facebook would come together to support you....

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