Facebook: Pooja Didi

Roshni Shroff, Shashank Lanjekar

Facebook, the social media platform, wanted to give courage and hope to the world during the COVID-19 pandemic in India.

Campaign details

Brand: FacebookBrand owner: MetaEntrant company: Taproot Dentsu - IndiaIdea creation: Taproot Dentsu MumbaiMarket: AsiaSector: Media & publishingMedia channels: Online video Budget: 1 - 3 million

Executive summary

With businesses heavily...

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