'Face To Face'
'How a new twist on 'meet the viewer' is helping to improve television coverage of developing world news'
Deborah MattinsonOpinion Leaders Research Ltd andJulia RulfBBC
- 'The voyage of discovery is not in seeking new landscapes but in having new eyes' Marcel Proust
The BBC DfID project
Much of radio and pretty much all newspapers have a target audience and one that they know well. The Sun, the Daily Mail and the Financial Times, for instance, will each have a clear idea about who their audience is and...