Exxonmobil: Advice on establishing a global branding blueprint

Describes how ExxonMobil, Lubricants and Specialities, creates and develops global branding for its Exxon, Mobil and Esso lubricant brands.

ExxonMobil: Advice On Establishing A Global Branding Blueprint

Debra EmoryGlobal Advertising Manager ExxonMobil, Lubricants & Specialties

ExxonMobil is an industry leader in almost every aspect of the energy and petrochemical business and ranked #2...