Extra: Extra's Pandemic Comeback

Sugar-free chewing gum brand Extra launched a high-impact multi-channel campaign in the US to put gum back on people's radars post-pandemic, drive growth and boost market share.

Campaign details

Brand: Extra Brand owner: Mars Wrigley Entrant company: Energy BBDOIdea creation: Energy BBDO Chicago Market: United States Sector: Confectionery Media channels:Social media, Search marketing, Word of mouth, Influencers, KOLs, Online video, Outdoor,...

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