Exponential purchase power. Maximising the impact of your influentials

This paper explores how changes in our social and cultural perception of brands, advertising and marketing, in addition to lifestyle shifts, have lead to the growing power and value of word of mouth in consumers’ decision making process.

Exponential Purchase Power

Maximising the Impact of your Influentials

Rachel CareyNOP World Consumer, United Kingdom.

THE RISE OF WORD OF MOUTH

There has been a shift over the last century in our decision-making processes. Once upon a time we looked to brand...