#EXPLORE: Understanding future brand users

How to engage future users in a world where physical social and retail experiences are being replaced by digital.

Preface

Brands that have core users that are mostly older than 30 can easily lose their relevance over time, and fail to be aspirational to a new generation of users. Brands such as Victoria's Secret, Gap, UK retailer Debenhams, South African retailer Edgars...

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