Exploiting Analytical Advances
Minimizing the biases associated with Internet-based surveys of non-random samples
George Terhanian Vice President of Research and Methodology, Harris Interactive Inc., United States.Renee Smith Research Scientist, Harris Interactive Inc., United States.John Bremer Research Scientist, Harris Interactive Inc., United States. andRandall K. Thomas Research Scientist, Harris Interactive Inc., United States.
INTRODUCTION
The aim of this essay is to posit how and why it might be possible to make inferences about specific target populations through Internet-based surveys of non-probability samples of these populations. The initial focus will be on the population...