Experimental Consumption And Excessive Impulse Buying
A new typology of consumers
Irene Garca UretaandElena Olabarri FernndezUniversity of the Basque Country
Introduction
The idea that understanding excessive or addicted consumers will help us apprehend the symbolic, emotional, hedonic and expressive aspects of the mode of consumption prevailing nowadays is pervasive in the literature on buying addiction. Within this framework, the aim of our empirical study has been to develop a new typology of consumers on the basis of their tendency to buy impulsively, and to characterize the identified groups by means of a number of consumer behaviour measures,...