The Brief
Experian's objective of this force-for-good campaign was to help young adults take control of their finances.
With the UK in the midst of a cost-of-living crisis, and soaring inflation disproportionately affecting young people, it was more important than ever for this demographic to get their finances in shape– to put them in the best position for the future and achieve their financial goals, whatever they might be.
Experian's brief to Brands2Life was to reach 700k 16 - 25 year olds (10% of the young adult population) outlining the need for them to take control of their financial health...