Evvoli: Talking Italian

Italian home appliance brand, Evvoli, unconventionally avoided localising its creative approach to successfully launch in Iran.

Campaign details

Brand: EvvoliBrand owner: Masa Trading LLC.Agency: Zigma8Market: IranIndustries: Home appliancesMedia channels: Point-of-purchase, in-store, Television, Websites & micrositesBudget: 500k - 1 million

Executive summary

Iran's home appliance market...